During pre-production, our concept artist started to do drawings on location stills, to previsualize what the roof could look like.
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It became clear early on that what could be achieved in-camera would not match the expectations the creative team at DraftFCB had for the shots. So the decision was made to add the majority of the greenery in post.
Not to brag or anything, but we are very proud of the final result, which is a combination of 2D matte paintings and rendered 3D elements. The 3D was built and rendered in Softimage and comped in After Effects and Flame. Here is a movie showing the progress of the VFX shots:
Watch it in HD here on our Vimeo Channel. The full ad can be seen here.
CREDITS:
Agency: DraftFCB
Production Company: Star Productions
Director: Tristan Holmes
Executive Producer: Adam Thal
Post Producer: Corlia Ohlson De Fine
Flame Lead: Jean du Plessis
Flame Assist: Michael Henry
VFX: BFX Studios
VFX Producer: Leigh Human
Concept Artist: Ernst du Plessis
3D CG Artists: Yolandi Meiring, Amanda Goosen, Ernst du Plessis and Ryan Lloyd
Matte Painter: Shannan Taylor